FAIR LUXURY CASHMERE
Who said things have to go quick to make our hearts beat faster? Actually, nobody.
And yet this is the fashion maxim that we are always sticking to. Season after season thousands of new clothes, cheap or luxurious, begging to be the first to be bought immediately, and then to be outdated again a few months later...
Anja Drissen prefers the pace of slowness, captivating slow fashion. She has the finest, high-quality cashmere collected hair by hair in Mongolia and processed into knitted sweaters and scarves in Nepal, which are meant to be part of one for a lifetime. The Nepalese embroiderers need up to five days to make a single sweater in subtle chunky or cool jacquard knit, using almost 900 grams of the precious wool, which comes from five cashmere goats over a whole year!
Slow fashion made of finest cashmere
Drissen worked for a long time as a buyer in the textile industry until she drew a line for moral and ethical reasons. In 2010 she founded her label Feinstück. Until then, she had often worked in Southeast Asia, observing with great fascination how unique products beyond mass production are created there. She chose Nepal: For her, the high-located country has a very special aura and warmth that touched her deeply. Here she wanted to knit and weave her unique pieces of cashmere, sweaters, and scarves, her precious, comfortably soft for-every pieces. She searched carefully and finally found a manufactory "whose owners have long since become friends and who walked the long way with me from the first design to the finished piece of cashmere".
1. Setting the signature 2. & 3. & 4. & 5. Manufacturing the cashmere scarves 6. Campaign shoot of the current collection
The entrepreneur proves with Feinstück that fair, respectful, and completely ecological production at the luxury level is absolutely possible. And those who are at the beginning of the value chain also participate in it. In the workshop where she has her unique pieces produced, 80 percent of the employees are women who are paid fairly. This includes health insurance and education for the children.
Fair production at the luxury level is absolutely possible
The workshop itself pays attention to cleanliness and bright daylight. There are quiet areas and a temple for prayer and meditation. The production plant is one of the few in Nepal with a water treatment plant that allows the wastewater produced during printing and dyeing to return cleanly to nature.
Unbelievable, what values and touching details can be in such a sweater or cashmere clothes. They are to not give-away anymore!