ABURY - FAIR PRODUCED ETHNO-ACCESSOIRES - the wearness

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POWER THROUGH ARTISAN TRADITION AND EDUCATION

Abury

The name Abury stands not only for magnificent leather accessories and playful jewellery, but also for a great charity project that makes craftsmanship strong again.

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It all began when Andrea Bury travelled to Morocco in 2008 to renovate an old riad - and promptly fell in love with the extraordinary craft heritage of the Moroccans. She was particularly fascinated by the unique Berber bags and their embroideries, and so she developed a passion for collecting. "With each bag I learned more about the challenges: Much is already being imported from China, so the prices are falling, the craft is no longer respected, the children are no longer learning it - it is dying out," explains Bury. She could not live with this thought.

Abury

Modern ethno accessories from fair production

That is why she founded Abury in 2011. The label has set itself the task of strengthening the tradition of craftsmanship. In line with this, the first collection was created in Morocco, consisting of the typical, artistic Berber bags, which are still a bestseller of the label today. Since then, the project has been expanded to nine countries, where, in addition to the bags, leather slippers, raffia shoes, jewellery and textile accessories are now also produced. The production facilities are located in Ecuador, Tanzania and Kenya, among others.

Modern ethno accessories from fair production

Abury wants to give a stage to the typical style of the countries and at the same time enable the craftsmen to modernise the design: "For this purpose we have developed the Abury Circle of Design: We seek out the best design talent in the world through the Abury Design Experience. We give the designers a travel and production budget that allows them to stay in one country for about two months, give workshops and create a Capsule Collection". The result is playful ethnic accessories that are absolutely wearable and make every outfit special.

Abury  

Andrea with a seamstress in Morocco. Creation of the berber bag - a detailed view. Craftswomen sewing in Morocco.

Fair wages are not enough for the label in the long run. Every piece sold makes you doubly happy, because 50% of the profits are reinvested in educational projects in the production countries. The label also runs a school in Morocco. The production hours, which are in a pocket, are returned here as lessons. There are already over 140 000 of them!

Abury

Andrea Bury with schoolchildren from the Abury Foundation School

 

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