An ingenious mix of old and new, plus the perfect place to relax for a few days: Since mid-April the VillaVerde Aparthotel in Algund near Merano welcomes its guests. A historic Art Nouveau villa from 1908 was carefully and stylishly extended with a modern new building. The result is a kind of Gesamtkunstwerk, enthroned in the middle of a park, with a panoramic view over the mountains. Three women from the Oberhofer-Kiniger hotelier family stand behind this gem. Heidi and her daughters Judith and Paula set tasteful accents throughout the house with unique finds from flea markets, antique shops and corner shops. Old gold-set mirrors and antique lamps, chairs and armchairs complement modern design classics, for example by Thonet, Nanimarquina and Vincent Sheppard. And the colourful wallpapers with plant and animal motifs were created especially for the house by the creative studio Peppis from South Tyrol.
STYLE ADVISORY & PERSONAL SHOPPING
YOU ARE UNSURE WHAT TO WEAR AT WORK OR AT THE NEXT COCKTAIL PARTY? ASK US. WE ARE HAPPY TO HELP YOU WITH SOME STYLE-ADVISES. JUST CONTACT US AT MAIL@THEWEARNESS.COM AND WE WILL PROVIDE YOU WITH AN EDIT PERSONALLY CURATED FOR YOU. WITH NO ADDITIONAL COSTS, OF COURSE.
Lipstick fans will eat around three kilograms of it in the course of their lives. So shouldn't the list of ingredients be as natural as possible? We talked to Christina Roth and Stephanie Dettmann, the founders of the natural cosmetics brand Und Gretel about the advantages of a purely natural makeup line.
SUSTAINABLE LUXURY FASHION FOR HIGHEST DEMANDS ON DESIGN QUALITY
The wearness is an online marketplace for sustainable clothing, accessories, and beauty. We offer luxury fashion from designer brands that take responsibility, and run their business with respect for people and the planet. Find a unique and handpicked selection of ethical fashion, fair clothing, and accessories for women and men with timeless designs and impeccable qualities. Discover handmade luxury dresses, fair produced shirts or vegan beauty products. Each product is provided with our Sustainability Icons - so you cannot only easily understand which features your favourite product has, but also which brand produces in a sustainable manner and has fair working conditions. Our icons are: charitable, eco-friendly, fair trade, handcrafted, made in Europe, organic, recycled, vegan, female empowerment and zero waste - the more icons a product receives, the more sustainable it is.
It is always good to know how is a garment made and who has worked on it under which conditions. The fashion industry has changed rapidly in recent years. And it has become faster and more short-lived than ever. Collections change more frequently than at any time before and global textile consumption has doubled since 2000. More and more garments that move from the shops into our cupboards and from our cupboards into the dumpster have triggered a colossal alienation: Fashion no longer mean anything to us. And has become a disposable good. It has nothing more to do with a good feeling and a personal expression. The dramatic consequence? Mountains of discarded clothing, because production is as cheap as possible. How an item is created, who has worked on it under what conditions - that is hardly traceable. One thing is certain: the clothing industry ranks second in the environmental polluter ranking, just behind the oil industry.
Sustainable luxury can be a way out.
And it would suit us much better, but sustainable fashion still has to struggle with a weak image: fair clothing and high fashion, that seems to be contradictory. the wearness wants to change the current perception of ethically impeccable and sustainable luxury fashion. We want to offer fashion-conscious customers a positive shopping alternative - aesthetic, uncomplicated, but with a clear conscience - without sacrificing style and quality.